Tourism Business Improvement Area Advisory Board

(SRTBIA)

Established in August 2010, the Santa Rosa Tourism Business Improvement Area (SRTBIA) is a collaborative public/private partnership between the City of Santa Rosa, the Santa Rosa Metro Chamber, and local hoteliers. The SRTBIA is dedicated to boosting tourism and convention sales by promoting Santa Rosa as a premier destination. Visit Santa Rosa is a program funded through the SRTBIA and managed by the Santa Rosa Metro Chamber. Through targeted marketing and strategic programs, Visit Santa Rosa, in conjunction with the SRTBIA Advisory Board, works to drive overnight stays, benefiting the local lodging industry while enhancing the city's reputation as a must-visit location in Northern California.

Pictured: Old Courthouse Square filled with people during a community event.

Credit: City of Santa Rosa

SRTBIA Advisory Board Members

Chair: Rivero, Rafael, City of Santa Rosa

Todd Anderson, Best Western Wine Country Inn & Suites

Donna Rentoria, Best Western Garden Inn

Meyers, Janelle, Santa Rosa Metro Chamber, Visit Santa Rosa, VP Marketing and Communications (Alternate)

Peter Rumble, Santa Rosa Metro Chamber

Vacant, Hotelier

Vacant, City of Santa Rosa (Alternate)

For information about upcoming meetings and agendas visit the City of Santa Rosa's website.

For information about the Visit Santa Rosa program, visit www.visitsantarosa.com.