BEST Business Connection Trip to Wine Symposium

Twenty-five business executives made 350 connections during Sonoma County BEST's Business Connection Trip to the Unified Wine & Grape Symposium, America's largest wine industry expo. Unified was a meeting place of more than 13,000 wine and grape professionals from 31 countries featuring 650 exhibitors.

Pure Luxury Transportation provided a bus for the excursion, giving participants the luxury of pre-planning their day. "As a wine industry veteran having attended the Wine Symposium every year over the past decade, this was one of the most memorable experiences," said one participant. "The bus provided an intimate mobile networking opportunity with fellow ambassadors of Sonoma County."

The aim of the trip was not only to showcase Sonoma County as the best place to grow a business (50 business attraction leads were generated), but also to support Sonoma County businesses exhibiting at Unified. "Our Sonoma County business people who were exhibiting at Unified also appreciated the support from BEST!" said another participant.

Sonoma County BEST is planning a number of Business Connection Trips this year. The Trips are designed to help business grow new connections and expand their network through developing partnerships and prospective clients. Showcasing Sonoma County as the best place to grow a business is a valuable marketing tool for BEST’s business attraction prospects.

To learn more about this and upcoming Business Connection Trips, view the Trip Report. To learn more about or get involved with Sonoma County BEST, visit SonomaCountyBEST.com.