Santa Rosa Leads CA in Hotel RevPAR Growth

Santa Rosa outpaces the entire nation and leads California in Hotel RevPAR* (Revenue Per Available Room) growth, perhaps the industry’s most important number. With the hard work of Sonoma County Tourism and the Santa Rosa Convention & Visitors Bureau, local hoteliers saw a double digit increase in May year-to-date RevPAR compared to last year, and exceeded the growth rates of every other community in California including popular locations such as Disneyland, Napa Valley and San Francisco/San Mateo.

Overall, California RevPAR is up 8.7% through May 2013, according to recent Smith Travel Research (STR) numbers. The increase in California is 38% higher than the 6.3% for the United States overall. The numbers continue to paint a very rosy picture for the country’s hotel industry. More importantly for California hoteliers, it shows that the premium prices paid for hotels here versus other states are justified, as room rates continue to rise. The year-to-date numbers show almost 40% of the California markets tracked by STR experiencing double-digit RevPAR increases.